Master of his game

There is a new spring in the step Uday Shankar. Entertainment channels in the Star of India, the Indian unit of Rupert Murdoch's News Corp. empire and the company that Shankar leads as chief executive, come back strongly in the No. 1 spot by viewers in the country elbowing out Johnny rivals which came late.

Expanded revenue is estimated at Rs 6,400 crore, 25 per cent in the past five years, - hopper those between the largest media companies in India.

But hunger is a constant growth in any business Shankar is willing to risk all his success on the next big bet he made ​​for the cultivation of Star India franchise: the sport. Is one punt and expensive, if things go wrong, can disrupt his 23-year career and this is amazing that any count. Star in the middle of spending Rs 5,000 crore in bootstrapping sports watch in a country of about 650 million consumers cricketcrazed. In doing so, Shankar and the target group to make the sport the new religion in the smallest of the world's population: by taking the broadcast to tourneys at the local level; production of sports programs in regional languages​​; expand beyond cricket in sports such as hockey and, even, الكابادي; energy saving Delivery of digital content over the Internet.